Hello, you 🤍

So, our founder wrote a book on paying attention to your self talk. Building reps on dialling the negative self talk down and creating a ritual to check-in, taking micro actions to build inner self worth.

The shitty self talk is something we all do to achieve the incredible things on the outside.Think about it — the external world validation is constantly needed to feel worthy cos the inner worth is defined by self talk — that runs a $hitty mouth.

Ironically, we wouldn’t let anyone we love speak to themselves that way. But when it comes to ourselves, it flows so easily. and if you think about it achieving from that energy of deprecating self is kind of scarcity energy isn’t it?

What this book does it to build the inner worth and external worth to mirror one another to becoming your dopest self, to feel rich Inside and out. Think Financial Bank Account AND Emotional Bank Account.

An Analogy

Think of an incredible fitness coach. They push you to achieve goals you didn’t know you can achieve by boosting your confidence consistently. By asking you to do one more rep from a place "YOU CAN". and somehow you do and the way you feel inside and out, MIRRORS. right?....

That’s what this art piece is all about. This is what you use in between your therapy sessions, as a ritual to mind hygiene. 

WE'VE NEVER TALKED IN DETAIL ABOUT WHAT’S INSIDE?

Let us be clear about what you are pre-ordering.

This is not a notebook.
This is not a gratitude log.
This is not a generic self-help book with a pretty cover.
This is a complete system.

It’s not just a book. It’s not a journal alone. It’s a whole ritual. A system.

A tool that guides you on

1.  Paying attention to your self talk.

2. Dialling down the negative self talk, in fun ways.

3. Dialling up self worth , by taking micro actions 

4.  A guided 12-week programme — backed by science, drenched in wisdom — that helps what you've come to know about yourself into practise, into truly becoming. 

5. In a structured, tactical, consistent way.

6. Designed to be super immersive and insanely vogue cos everything we proudly associate with in our lives looks good, why does the tool that helps us looking on the inside not ever look VOGUE? like a piece of art.  

THE BOOK PART — Chapters 1 through 6

Before the journalling begins — you need to understand the mind you are about to work with.

The book opens with the science. The neuroscience of negative thought patterns. The psychology of the inner critic. The research on why consistency beats intensity every single time.

Dr. Joe Dispenza. Bessel van der Kolk. Brené Brown. Shirzad Chamine. Abraham-Hicks. Oprah. Matthew McConaughey....how they apply.

Backed by science. Drenched in ancestral wisdom. Written in a language that actually lands.

This is the foundation.

THE OBNOXIOUS ROOMMATES — Chapter 3 

We introduce you to the inner voices. The obnoxious roommate living rent free in your head.

The Perfectionist. The Imposter. The Pleaser. The Overthinker. The Procrastinator. The Restless One.....

You name them. Have fun with them.

Then you get serious on the why are they there? 

You understand where they came from.

Then you have an A-HA moment.  

You learn — for the first time —  they are NOT YOU. They are the voices you created to protect you and now by habit stand in your way, sabotage you, keep you small as you achieve.

Taking back control and choosing when to tune-in and when to dial out as a muscle is building inner self worth. It’s life changing — to attract and build the life you deserve. 

THE 12-WEEK GUIDED JOURNAL

You just got to know aspects about your mental schema you didn’t know before from reading chapters 1-6. But you can’t create change, fully upgrade the operating without integration, action.

Think watching YouTube videos to get 6 pack abs and never going to the gym, never eating better. So now you know, you got jargon, you’ve had a-ha moments but that’s it. There shall be no true change. 

That’s why this book, the tool has BOTH. 

The guided journal section Is 12 weeks because it takes 21(too ideal)-90(realistic) days for a new behaviour to become a habit. 

It's curated, guided to address the difficult emotions AND build on the positive emotions. Because we are human and we experience the entire spectrum of emotions, and we have to embrace both to truly love self and upgrade self. You don’t just accept a healthy part of someone and suppress all that hurts you and expect that relationship to be healthy, do you?

It encourages brain dumping without judging what you are writing or drawing or scribbling because that detangles the tabs in your mind and calms your nervous system (FULL ON SCIENCE BACKED)

And on Sundays , you purely reflect. We call it SUNDAZE.

Over time you get to SEE what thoughts you’re funding, where are you looping unnecessarily, become more productive from the calm of your nervous system, experience good stress and watch your growth. How powerful is that?! 

The beauty of the guided journalling section isn't about shaming you, or adding another item to your to-do list. Or continuing the negative self talk of "I'm never enough". 

It's to check-in with your self, like you don't negotiate brushing your teeth daily, sometimes twice. You know the consequences for the latter. But for the former you wait for everything to fall apart internally to acknowledge. 

And it’s not about doing all the items, every day and at specific times in the day. It’s about choosing any one activity minimum and practising repetition. It’s about choosing you too, its about keeping your word to you - on showing up for yourself. 

Because, repetition gives visibility. Visibility gives clarity to change. and that compounded over time creates an iconic existence. 

DO YOU HAVE IT IN THE DIGITAL FORMAT?

Hella Yas! We have both for our digital and analogue gurlies, we gotchu. 

We have the tool in the digital version, fully interactive enabled AND a beautiful physical, analogue version.

PRE ORDER: How long does it take to get my copy:

We are bootstrapped and working on scaling our production and supply chain as we speak through the pre-order stage. Your support means the absolute world to us.

These are the delivery timelines: as we figure out scaling production, shipping, warehousing to manage customs, delivery charges and times better.

If you are in the UAE, it could take 1-7 days for delivery.

If you are in the US, UK or if your region is switched on (please check on our website), it could be 2-3 weeks.  

BECOMING RICH INSIDE AND OUT JOURNAL 
-Your 10,000 steps for the mind.

Your ultimate performance tool — for the mind.