CHECK IN WITH YOURSELF
INTRODUCING OUR
Digital Guide + Journal
WHAT CHANGED WHEN THEY STARTED
JOURNALING WITH US
Pre-Order
Bonuses.
We celebrate art in all its forms—fashion, pop culture, entertainment, cars, homes, collectibles—but what about the most intimate art of all: your inner dialogue?
Introspection is ART. Why? Because you are iconic.
Exploring your purpose and curating your mind (inside) should feel as RICH as exploring your career goals and relationships, curating your financial wealth (outside).
We see a future where we all aspire to experience feeling RICH on the Inside & Out—that rare sweet spot where external-success meets internal-happy.
MAKING THE INVISIBLE, VISIBLE
PHYSICAL VERSION
SOON TO BE YOURS
INNER WORK IS An
ABSOLUTE LUXURY—
BECAUSE YOU ARE
ART IN MOTION!
YOUR DAILY MULTIVITAMIN
FOR INNER PEACE
MAKING THE INVISIBLE, VISIBLE
YOUR DIGITAL GUIDED
COMPANION+JOURNAL
WHY ARE WE REBRANDING
MENTAL HEALTH
FITNESS
The term Mental Health is often associated with feelings of darkness, isolation, and dis-ease. Let's change the narrative and think about it differently.
We don't take care of our physical health only when sh*t hits the fan, right?
We start easy and build strength through repetition, consistency, discipline and showing up even when we make every excuse not to— all to become better, more bada** versions of ourselves Inside & Out.
It should be the exact same journey with the mind. It's about showing up for ourselves like we do for our bodies, even more so on days when we don't feel like it— and that is MENTAL FITNESS.
TOXIC POSITIVITY
DOESN’T SERVE
No amount of building something good will remove something bad. This is what we don’t understand about negative self-talk, triggers, and limiting beliefs. Cultivating a positive mindset (i.e. gratitude) alone doesn’t remove the things that create pain within us and ultimately hold us back.
Our debut iconic product that we’ve been working so hard to bring to you does just that. It doesn’t only ask us to focus on the positive (i.e. gratitude). It shines light on the negative self-talk (acknowledging and dialing it down), captures what’s working, and ultimately helps rewire how we speak to ourselves.
To truly become our dopest selves we need to address BOTH.