INTROSPECTION
IS ART
WHY? BECAUSE YOU ARE ICONIC.
TRANSFORMING A BILLION LIVES TOGETHER!
TRANSFORMING A BILLION LIVES TOGETHER!
TRANSFORMING A BILLION LIVES TOGETHER! TRANSFORMING A BILLION LIVES TOGETHER!
INTRODUCING OUR
Digital Guide + Journal
DID YOU
KNOW
95% of our thoughts repeat each day and, on average, 80% of repeated thoughts are negative.
Imagine if over time, you could SEE how your thoughts repeat, which ones serve you, and which ones just create an invisible mental load. Well… here’s your mental tape recorder.
MEET MAKING THE INVISIBLE, VISIBLE
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Ch. 1: The only way forward is inward
Ch. 2: Backed by science, drenched in wisdom
Ch. 3: Zooming in on negative self-talk
Ch. 4: Stepping into your higher power
Ch. 5: Your daily dose of the DOSE
Ch. 6: Understanding your why
Ch. 7: Zero cost therapy: a guided, pre-set 12-week journaling system
Ch. 8: Turning intentions and affirmations into habits
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Comprehensive guided companion backed by science, drenched in wisdom— building an intentional foundation before jumping into journaling
Undated, pre-set 12-week journal (think of it as zero cost therapy!)
341 thoughtfully designed pages— because self-work is ART
For our tech lovers, enjoy a fully tablet-friendly, digital format with:
Interactive Digital Experience
Seamlessly engage with exercises, guided prompts, and a pre-set journal—all accessible virtually for a fully immersive experience.
Simply download and save the PDF to capture your responses and revisit them anytime—no WiFi needed. Start your Inside & Out journey anytime!*
Making the Invisible, Visible is fully compatible with Apple apps like Notability and Goodnotes for easy bookmarking as an example, but you can also enjoy our built-in digital features with a standard PDF download, including:
Fillable Forms: Complete prompts and exercises directly within the PDF.
Text Highlighting: Highlight important sections for easy reference.
Text Search: Quickly find sections or entries you’ve made.
Check Off Items: Mark off completed tasks and prompts.
*Friendly Reminder: be sure to save as you go so that you can always pick up where you left off!
Gamified Mental Fitness
Transform personal growth into a rewarding challenge with 10,000 Steps for the Mind, designed to strengthen your mental muscles through interactive exercises.
Life is like a video game and we all want to level up. The only player here though is you (and a past version of you) — so it’s you vs. YOU.
Smart Navigation & Bookmarking
Easily move through sections
Revisit key insights
Track progress with intuitive navigation and bookmarking features
OUR DISRUPTIVE
VISION.
We celebrate art in all its forms—fashion, pop culture, entertainment, cars, homes, collectibles—but what about the most intimate art of all: your inner dialogue?
Introspection is ART. Why? Because you are iconic.
Exploring your purpose and curating your mind (inside) should feel as RICH as exploring your career goals and relationships, curating your financial wealth (outside).
We see a future where we all aspire to experience feeling RICH on the Inside & Out—that rare sweet spot where external-success meets internal-happy.
MAKING THE INVISIBLE, VISIBLE
PHYSICAL VERSION
SOON TO BE YOURS
INNER WORK IS An
ABSOLUTE LUXURY—
BECAUSE YOU ARE
ART IN MOTION!
YOUR DAILY MULTIVITAMIN
FOR INNER PEACE
MAKING THE INVISIBLE, VISIBLE
YOUR DIGITAL GUIDED
COMPANION+JOURNAL
WHAT CHANGED WHEN THEY STARTED
JOURNALING WITH US
WHY ARE WE REBRANDING
MENTAL HEALTH
FITNESS
The term Mental Health is often associated with feelings of darkness, isolation, and dis-ease. Let's change the narrative and think about it differently.
We don't take care of our physical health only when sh*t hits the fan, right?
We start easy and build strength through repetition, consistency, discipline and showing up even when we make every excuse not to— all to become better, more bada** versions of ourselves Inside & Out.
It should be the exact same journey with the mind. It's about showing up for ourselves like we do for our bodies, even more so on days when we don't feel like it— and that is MENTAL FITNESS.
TOXIC POSITIVITY
DOESN’T SERVE
No amount of building something good will remove something bad. This is what we don’t understand about negative self-talk, triggers, and limiting beliefs. Cultivating a positive mindset (i.e. gratitude) alone doesn’t remove the things that create pain within us and ultimately hold us back.
Our debut iconic product that we’ve been working so hard to bring to you does just that. It doesn’t only ask us to focus on the positive (i.e. gratitude). It shines light on the negative self-talk (acknowledging and dialing it down), captures what’s working, and ultimately helps rewire how we speak to ourselves.
To truly become our dopest selves we need to address BOTH.
Have we got your attention?
BACKED BY SCIENCE,
DRENCHED IN WISDOM
Why It Works
Making the Invisible, Visible incorporates proven techniques to boost dopamine, oxytocin, serotonin, and endorphins—the brain’s feel-good chemicals—while removing negative patterns AND building positive wiring.
For example, try this:
Write down any thoughts you want to let go of on paper. Then BURN IT!
WEEKLY DOSE
OF THE D.O.S.E.
(Dopamine, Oxytocin, Serotonin, Endorphins).
A tailored newsletter with Mental Fitness tips rooted in science and drenched in wisdom to help flex your mind.